Giorgio Armani cancels his show in Milan

The designer has decided to present his collection at the Armani Theater, without guests, as a precaution against the coronavirus alert in Italy.

While several designers such as Ricostru or Angel Chen have been absent from the Milan Fashion Week calendar this season, the firm Giorgio Armani is the first Italian house to alter its plans in the face of the global coronavirus crisis. The brand informed through a statement sent last night and a publication on its Instagram account that the collection would be shown “behind closed doors” and that “it was broadcast live in front of an empty theater”. In that sense, the company announced that the show would take place on its usual stage, the Armani Theater, but without guests “on recommendation before the recent coronavirus alert in Italy”, and that it can be followed from its Instagram profile.

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The Women’s FW20-21 fashion show will be held behind closed doors. This is a preventative measure decided by Mr Armani to support national efforts in safeguarding public health. Watch the live streaming at 4pm CET today

A post shared by Giorgio Armani (@giorgioarmani) on Feb 23, 2020 at 2:16am PST

The news comes after Prime Minister Giuseppe Conte launched a plan to combat the spread of the virus on Saturday, as the number of cases in Italy reached 100. Similarly, La Camera Nazionale della Moda Italiana said that until 1,000 Chinese publishers and buyers would be lost this season completely.