Meta, the parent company of Facebook, is exploring the development of a new independent platform for sharing text updates, as confirmed to CNN on Friday. This initiative could emerge as a significant challenger to Twitter, which has encountered challenges under Elon Musk’s leadership.
“We see an opportunity for a distinct space where creators and public figures can share timely updates about their interests,” a Meta spokesperson told CNN, echoing Twitter’s core mission without explicitly mentioning the platform. Reports from Platformer and MoneyControl had earlier detailed Meta’s plans for this decentralized platform, which would allow users to create various servers or communities, each with its own rules—a departure from Meta’s centralized platform approach and akin to models seen on Reddit or Discord.
If realized, Meta’s decentralized platform could enable third parties to develop apps and features, potentially enhancing user experiences beyond Meta’s own offerings.
Dubbed internally as P92, the project is in its early phases and is spearheaded by Adam Mosseri, head of Instagram, according to Platformer. Meta declined further comment on specifics such as features or launch timelines.
Several new platforms have emerged recently, seeking to capitalize on Twitter’s operational issues, return of controversial users, and advertiser decline. These platforms initially saw increased user engagement following Elon Musk’s involvement with Twitter but have since struggled to sustain broad adoption.
Meta’s potential entry into this space could leverage its extensive user base from existing platforms like Facebook, which boasts two billion daily users. This move coincides with Meta’s broader strategy shift towards emphasizing video and recommended content to better compete with TikTok. Additionally, Meta is exploring integrating messaging back into its core app to streamline content sharing, as recently discussed by Facebook head Tom Alison with CNN.
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