Teresa Helbig, best collection of fashion week in Madrid
The Catalan designer Teresa Helbig has won the L’Oreal prize for the best fashion collection of the Mercedes Benz Fashion Week Madrid, where from Thursday 24 to Tuesday 29 have presented the proposals of the next autumn / winter. Helbig presented a collection called I put a spell on you, inspired by witchcraft. “We have the cliché in the head of an ugly witch with a wart, but in the end they were punished women and they are eccentric, independent or excellent, we want to strip them of their dark burden and empower them,” he told this newspaper shortly before his parade, Clara Ferrero. Helbig showed his detailed work, among others, with his first bridal model on catwalk and with a dress made with lace that took 200 hours to make. In addition, the 22-year-old Bilbao mannequin Ana Arto won the prize for the best model.
Zara changes logo
For the third time in its history, the fashion brand Zara , an Inditex company , has modified its logo. The change is important although, for now, it only affects the web and its social networks, not bags or posters. Zara thus changes its letters separated by a more baroque typography, with the four letters superimposed on each other. So far, the Galician house had only made a change in its recognizable image. He kept the original from 1975 until 2010, when he decided to make the typography more flat and separate.
enlarge photoThe firm began to account for the change on Friday through its online platform – since that is the day it is updated – and has continued to show it gradually in its networks throughout the weekend.
Victoria Beckham launches a sports collection with Reebok
After ten years of creations, Victoria Beckham’s relationship with fashion is already more than established. In addition to being a fashion designer thanks to her own brands, with which she has performed in New York and London, the former singer of the Spice Girls isnow launching an important collaboration, this time with the sports brand Reebok. The British has created 66 garments and two pairs of shoes (including sock), which are already available on websites and Reebok stores .Prices start at 30 euros and reach up to 450 in a bomber jacket .
enlarge photoThe collection, according to Reebok, “combines the carefree Californian spirit with the most refined British confection”. That is to say: “ You can adapt to an agenda as tight as mine,” she explains in a press release . “Each piece has the technical characteristics that I need for the gym, but it is simple and versatile enough to adapt it without problems to my lifestyle, in fact, I tried each of these high-performance garments in the gym myself .”
