Netflix pilotted a mobile-only plan in India on a small scale. After seeing it’s success, Netflix decided to make it available to everyone in the country just a few months ago.
For less than $3 a month, Netflix users in India can access the streaming service on one mobile device at a time, whether it’s a smartphone or tablet. It turns out the plan is such a success for the company that Netflix is considering opening it up to customers in other markets.
Either that, or the company is already feeling the pressure of incoming streaming services that are a lot cheaper than its own plans. Disney+ has been running a few amazing deals that cut the monthly price down to less than $5, while Apple TV+ comes free for a year to millions of iPhone, Mac, and iPad buyers.